How Form and Content Interact

            The film “Objectified” was an excellent sampling of today’s leading designers. We were able to gain insights into each of their design philosophies and how they see the world. The way they take a society’s need and create something to fill that need. One of these designers is the team of brothers Ronan and Erwan Bouroullec who keep the creative process going while through opposing personalities.

            Team Bouroullec, in Objectified called themselves the “porcupine and the fox”, they both have the same end result in mind but have very different ways of getting there. One shuts down like a porcupine, stubborn and stuck until he gets what he wants, and the other coaxes and slinks his way to what he wants. They said that the hardest part is to remove. The goal is to break things down to their simplest forms. The designs need to be complex and strong but simple. They must create a “harmony not a discord”.

            Their design method is reflected in their piece titled “Central 2010”. This aluminum circular table stands 720mm high and had a diameter of 600mm. This foldable bistro style table is suitable for daily use in a home or a business setting. Easily set indoors or outdoors. Their objective was to create something that is simple, strong, and in a material that would “bonify” with time and use. The combination of the materials and function of the folding system comes together to make a beautiful, eye pleasing design.

            In this design form is a reflection of the designers. All the complexity that could go into the design of a bistro table the Bouroullec team removed the unnecessary. Broke it down to the simplest of simlest forms. The relationship of two brothers can be complicated. Some would never dream of working together of years. But these two did it. They balance each other in any environment, much like the Central 2010 table.

I couldn't get the image to post so please go check it out at their website
http://www.bouroullec.com/