With the current trend towards digital books and touch screen devices is it a surprise that one of the major bookstore chains in the country is trying to get its slice of the pie? Barnes and Noble was quick to jump on the digital book craze with its original nook. This competed with the ever popular Kindle. But this wasn't enough, they were living in a black and white world, simple text just doesn't cut it these days.
The average consumer wants a device that is small, attractive, efficient, and can do everything! The iPad easily filled that slot. It is bright, new, touch-screen, and can do just about anything you can think of. The mass versatility leaves a small window for the new NookColor! This little powerhouse can do a whole lot more than its predecessor and what makes it stand out even more is its vivid color!
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| From the Barnes and Noble nook home page |
This is a perfect example of what color can do. Before, digital readers were for adults that wanted a lighter way of taking their novels and heavy books with them on the road. With color the Nook is opened up to a variety of users. One that thrives on color is children's books. Less text means more illustrations which are dynamic and exquisite, enticing kids to fall into the story and see the world around them. The Nook Color also has a great "read to me" function. So young beginning readers can sit with their favorite books and follow along as they hear the words. Now the new features are not just for the kids. The Nook Color also addresses a concern of those who use reading glasses. The font size is adjustable! Built in Wi-Fi allows for automatic newspaper download in the morning and quick access to new books. This way you finish one and scroll right into another. Color is the transformative power for the Nook. It brought this device into another realm of existence.
http://www.barnesandnoble.com/nook/index.asp?cm_mmc=Redirect-_-nook.com-_-Storefront-_-nook
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